February 1, 2024
Matt Stelzman
Principal, Litigation & Valuation Advisory Leader
Chattanooga, TN

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How Purchase Price Allocation Can Determine Goodwill in Divorce
Divorce proceedings often require a thorough assessment of marital assets to ensure a fair distribution between spouses. When a closely held business or valuable assets are involved, understanding how to accurately determine their value becomes critical. This is where the concept of purchase price allocation (PPA) comes into play. PPA is not only essential for business transactions but also holds significance in divorce cases, where marital assets need to be divided equitably. This article delves into the intricacies of using PPA to determine goodwill (personal and enterprise) for divorce purposes, offering insights into how it can facilitate a transparent and just asset distribution process.
Why is PPA Needed in Divorce?
PPA, traditionally used in mergers, acquisitions and business transactions, involves allocating the purchase price to all the assets acquired, including intangible assets, such as, but not limited to, customer relationships, technology, covenants not to compete, trade names, trademarks, workforce, etc. In divorce cases, determining the value of personal goodwill is crucial for ensuring an equitable distribution of marital assets. If there is no personal goodwill in the business, then PPA is not needed.
How to Utilize PPA to Determine Goodwill in Divorce
Asset Identification:
Begin by identifying the assets to be included in the PPA process. This may involve closely examining the business’s financial statements, identifying intangible assets like patents, trademarks and customer relationships, and considering any other valuable holdings. The key is that all assets of the business are identified, including all intangible assets, as these are typically not on the subject company’s balance sheet.
Business Valuation:
Once the value of the business is determined, then the appraiser needs to value the tangible and the identified intangible assets. Remember that goodwill is not an identifiable intangible asset and is not valued separately. Goodwill is a residual calculation, whereby, you subtract the values of the tangible assets and the identified intangible assets from the subject company’s total value of the assets (see table below), to arrive at the value of the goodwill. That provides the overall goodwill value (personal and enterprise). Then, the appraiser needs to go through an analysis to estimate the level of personal goodwill.
Valuation of Tangible and Identifiable Intangible Assets:
The PPA process requires the valuation of both tangible assets (real estate, equipment, etc.) and all identifiable intangible assets (examples listed above). These valuations are essential for calculating the net asset value and determining the baseline for assessing goodwill.
Calculation of Net Assets:
Subtract the total value of identified tangible and intangible assets from the total purchase price to calculate the net asset value. This step is essential to establish a basis for evaluating the value of goodwill.
Determining Goodwill:
Allocate the remaining value (purchase price minus net asset value) to goodwill. This allocation represents the intangible value beyond specific assets that the business brings to the table.
Professional Expertise:
Engage financial experts, valuation professionals and forensic accountants. Their insights and expertise ensure that the PPA process is accurate, compliant and just, providing a clear picture of the business’s value and goodwill.
The graphic below demonstrates how goodwill can be calculated and represented in a valuation summary.
Why is Accurate PPA Important in Divorce Cases?
Equitable Distribution:
Accurate PPA facilitates an equitable division of marital assets. Goodwill, as a significant component of the valuation, plays a role in ensuring that both spouses receive a fair share of the business’s intangible value.
Transparency and Fairness:
The PPA process adds transparency to the valuation of marital assets, promoting fairness and preventing any potential bias or manipulation.
Informed Decision-Making:
Proper PPA provides both parties with a clear understanding of the value of the business and its assets, allowing them to make informed decisions during the divorce proceedings.
Legal Compliance:
Adhering to accurate PPA practices ensures that the valuation process aligns with legal requirements and financial reporting standards.
Minimizing Disputes:
Detailed PPA documentation and expert valuations can reduce the chances of disputes arising from disagreements over asset values.
What Challenges and Considerations Can Occur for PPA in Divorce Cases?
Complexity of Valuation:
The valuation of goodwill can be complex, especially in cases where the business’s value is heavily tied to the skills, reputation, and relationships of a specific spouse.
Need for Expertise:
Given the intricate nature of PPA and the potential for disputes, involving experts such as forensic accountants, valuation specialists, and legal professionals is highly recommended.
Data Availability:
Accurate PPA relies on comprehensive and accurate financial data, which may not always be readily available, particularly if the business’s financial records are not well-maintained.
Emotional Factors:
Divorce proceedings can be emotionally charged, affecting the willingness to cooperate and the objectivity in assessing the value of assets.
Conclusion
Purchase price allocation serves as a valuable tool not only in business transactions but also in divorce cases involving valuable assets like closely held businesses. By utilizing PPA to determine goodwill, divorcing couples can ensure that the division of marital assets is transparent, equitable, and based on accurate valuations. Goodwill, as a component of PPA, reflects the intangible value a business brings to the table, making it a crucial factor in the asset distribution process. While challenges exist in the complexity of valuation and emotional factors, involving experts and adhering to proper PPA practices can pave the way for a fair and just resolution that respects the financial interests of both parties involved. Ultimately, an accurate PPA process contributes to the integrity of divorce proceedings and supports the pursuit of a more amicable separation. By not considering PPA when calculation goodwill for divorce purposes, the appraiser opens themselves up to the possibility of not accurately considering accounting for all the business value that is appropriately disable, thereby undervaluing the practice.
For more information or questions about PPA, contact your Windham Brannon advisor, or reach out to Matt Stelzman.
