January 9, 2025
Matt Stelzman
Principal, Litigation & Valuation Advisory Leader
Chattanooga, TN

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Understanding Business Valuation
What Business Valuation Involves and What It Costs
Cost has always been an important consideration for business owners seeking professional services. However, when it comes to business valuation, the price should not be the sole determining factor. Selecting the right valuation expert involves weighing several factors for an accurate and reliable outcome.
Choosing the Right Expert: A Matter of Precision
When making a critical decision, such as selecting a heart surgeon, cost rarely takes precedence over the surgeon’s expertise. Similarly, when hiring a valuation analyst to determine the worth of a business you’ve built over years, their qualifications and experience should be your primary focus. A competent professional will not only evaluate your business accurately but may also defend their analysis in a legal setting if necessary. Experience is crucial in these scenarios, and while it may come at a higher price, the risks of cutting corners can lead to costly mistakes.
The field of business valuation demands proficiency in several disciplines, including accounting, finance, economics and law. Valuation professionals undergo rigorous training and certification processes and are required to maintain their qualifications through continuing education and professional practice. These qualifications represent the baseline for competent service in this highly specialized field.
Balancing Risk and Cost
Risk is an often-overlooked component in the valuation process. Every business decision carries some level of risk, and the potential financial implications of an inaccurate valuation can be substantial. Consider, for instance, how a $500,000 change in your business’s valuation might impact a divorce settlement or a business sale. While some might focus on finding the cheapest valuation services, doing so undervalues the risk involved and could result in significant financial losses. To avoid this, follow these steps:
Research Your Options
Not all valuation professionals are created equal. A thorough valuation process often includes site visits, interviews with management and detailed financial analysis. Research potential analysts carefully to ensure they have the skills and experience required to handle your specific needs. Consult trusted sources, such as attorneys or certified public accountants, for recommendations.
Think Long-Term
Focusing solely on the cost of valuation services today may lead to greater risks tomorrow. An experienced professional will understand the unique aspects of your business, industry, and associated risks, providing a more accurate valuation. Inaccuracies in risk assessment can significantly impact the final valuation, far outweighing the savings from hiring a less experienced provider.
Be Transparent
Open communication with your valuation expert is essential. Share all relevant details about your business during the valuation process. Providing comprehensive information ensures the analysis is as accurate and thorough as possible.
Understanding the Costs of Valuation Services
The cost of business valuation depends on a variety of factors, including the analyst’s experience, the complexity of the business, and the purpose of the valuation. Here are some common types of valuation services and their purposes:
Preliminary Analysis
A preliminary or informal analysis provides a rough estimate of a business’s value based on general rules of thumb. While this service is often less expensive, it is typically used for identifying value drivers rather than making formal decisions.
Family Limited Partnership (FLP) Appraisals
These appraisals involve valuing interests in partnerships, often for estate planning purposes. Analysts estimate discounts for minority ownership and marketability, usually resulting in summary-level reports.
Conclusion of Value and Summary Report
A detailed valuation, often required for legal disputes, provides a comprehensive understanding of how a business’s value is determined. These reports are more expensive due to the in-depth analysis and documentation required to meet legal standards and withstand scrutiny in court. Engaging in a business valuation can be a rewarding experience when approached with careful planning and active participation. By thoroughly researching your options, prioritizing expertise over cost and maintaining open communication with your analyst, you can confidently determine the true value of your business. At Windham Brannon, we understand that the effort you’ve invested in building your company deserves a valuation process that matches its worth. For more information on valuation services that match your business needs, reach out to your Windham Brannon advisor, or contact Matt Stelzman.
