This article was authored by Stephanie Schroeder, Manger in the Outsourced Accounting Practice.
In late December 2024, small business owners across the country were blindsided when a popular tech startup, which offered low-cost bookkeeping and tax services, shut down without warning. In an instant, approximately 35,000+ business owners lost access to their financial records. Sudden shutdowns such as these should prompt business owners to thoughtfully consider who they choose for outsourced accounting services, with an intentional focus on a provider’s financial stability, longevity and professional reputation. In short, a licensed, peer-reviewed CPA firm is a standout choice for outsourced accounting services.
What Makes a CPA Firm Different?
Many business owners may not realize the gap between tech startups and true CPA firms when choosing an outsourced accounting services provider. Here is a lineup of what sets CPA firms apart from the rest:
Regulation and Accountability
CPA firms are licensed and regulated by state boards of accountancy and adhere to the ethical and professional standards established by the American Institute of Certified Public Accountants (AICPA).
Peer Review and Quality Oversight
As part of AICPA membership, CPA firms must undergo mandatory peer reviews, which are independent assessments of their systems, controls and service quality. This review provides a stamp of approval that these firms are not just meeting client expectations but exceeding industry benchmarks.
Quality Management Standards
CPA firms like Windham Brannon have implemented a rigorous system of quality control in accordance with guidance from the AICPA. These standards demand documentation, risk assessment, continuous training and independent monitoring, none of which are required of unlicensed bookkeeping startups.
Ethical Standards and Confidentiality
CPA firms are bound by a strict code of professional conduct, requiring integrity, objectivity and client confidentiality. Stewardship of your financial data is not a monetized asset but a responsibility to be taken seriously.
The Bottom Line
“Low-cost” providers might seem attractive at first, but the truth is their business models tend to depend on volume and highly standardized services rather than value. When their customers’ needs exceed the script, or when investor capital dries up, client service is at considerable risk of breaking down. By contrast, CPA firms like Windham Brannon consider many factors to make sure the relationship will be long-lasting.
A Relationship Built to Last
There are no substitutes when it comes to professional oversight and long-term reliability. At Windham Brannon, we combine decades of experience, regulatory compliance and high-touch service to deliver lasting value. Our Outsourced Accounting Practice professionals combine technology with deep accounting knowledge to provide tailored services to our clients. Whether you are obtaining a loan, preparing for the sale of your business or simply trying to better understand your cash position, our team brings experience and expertise to your unique situation.
Learn how we can bring strength, clarity and control to your financial operations today. For more information, contact your Windham Brannon advisor, or reach out to Rebecca Smith and Jodie Bartock.
